Leaders in Destination Experiences Expands to Hawaii
(MIAMI, FL) January 10th, 2023– RED Hospitality & Leisure, a leading watersports and resort services
company, has signed a definitive agreement for the acquisition of Maui’s premier luxury catamaran and
diving operation, Alii Nui and Maui Dive Shop.
One of the most renowned hospitality groups operating in the Caribbean and South Florida, RED
Hospitality and Leisure offers a wide spectrum of vertically integrated resort services and experiences,
including watersports, beach, concierge, transportation, and destination management services. The
acquisition of Alii Nui and Maui Dive Shop is a part of RED’s strategic expansion plan to strengthen its
footprint into the leading luxury and lifestyle markets across the globe.
A custom built, one-of-a-kind, luxury sailing catamaran, Alii Nui is known for its reputation of providing
the ultimate in service and amenities including sunset sails, dinner cruises, snorkeling and whale watching
Maui Dive Shop is a sister company of Alii Nui that started its journey in 1978 as a small store. Over the
years, it has grown into a foremost provider of Scuba instruction and excursions on Maui. Maui Dive
Shop is the on-property provider of Scuba programming to The Grand Wailea Resort, Maui. Both Alii
Nui and Maui Dive Shop have carved a niche in the Hawaiian watersport market by delivering unmatched
service standards over the last four decades.
“I’m thrilled to welcome Alii Nui and Maui Dive Shop into the RED family of companies. Alii Nui and
Maui Dive Shop will join Cruz Bay Watersports, Sebago Watersports, Lady Lynsey Luxury Excursions
and Lady Grace Luxury Excursions as part of our expanding, best-in-class, portfolio,” said the CEO of
RED, Chris Batchelor. “Our entrance to the Hawaii market is a material step forward. Maui has outpaced
most luxury markets worldwide since 2020 and continues to show robust pickup. The pent-up demand for
exceptional watersports and excursion experiences continues to grow and we are very excited to be part of
the future of the market.”
RED’s acquisition of Alii Nui and Maui Dive shop is subject to customary closing contingencies and
expected to close in Q1 of 2023.
About RED Hospitality & Leisure:
RED Hospitality and Leisure is the leading hospitality group in the Caribbean offering integrated resort
services and experiences with the top resorts in St. Thomas USVI, St. John USVI, Turks & Caicos, Key
West, FL, Key Largo, FL, and the British Virgin Islands. RED’s partners include The Ritz Carlton,
Westin Hotels, The Bungalows, Marriott Vacations Worldwide, and the upcoming Frenchman’s Reef